GECs
Orange partners with record labels to extend its music portfolio, offer unlimited music videos
MUMBAI: To coincide with the Midem music trade show, mobile firm Orange is bringing out a new unlimited subscription plan for video-on-demand, available on Orange TV in France.
A catalogue of music programmes will be on offer for 4.99 euros a month with more than 300 long clips like concerts, documentaries, TV programmes, etc and 2,000 video clips.
The new offer is the latest addition to the extensive Orange music portfolio which covers nine countries and allows customers to access an international catalogue of 1 million titles following agreements with both major international and independent record labels.
The new offer gives Orange TV subscribers in France unlimited use of a wide choice of music content. They can enjoy on-demand access to the entire catalogue of music programmes with leading artists including Robbie Williams, Kylie Minogue, Michael Jackson, Beyonce and Shakira.
Subscribers can select a title from more than 300 longer clips (concerts, documentaries, TV programmes, etc.) and 2,000 video clips from any musical genre. These titles are made available through partnerships with:
* Sony BMG
* EMI Music
* I-Concerts
* Eagle Rock
The forthcoming arrival of two new partners, Warner Music and Universal Music, will further enhance the offering.
A portfolio of music services available in nine countries.
This latest addition to Orange’s impressive line-up of music services is available to Orange mobile customers in nine countries (Belgium, France, Poland, Portugal, Rumania, Spain, Slovakia, Switzerland and the UK) and internet customers in three countries (France, Spain, and the UK):
Orange customers can access music through the following services:
* Orange Music Store: gives access to an international catalogue of 1million titles,
* Orange Music Player: a multimedia player for downloading music or videos;
* Orange Music Cast: personalised mobile and internet radio. Launched in May 2006, Orange Music Cast is a mobile application that gives customers (with a compatible phone), access to a package of theme-based radio stations, which users can adapt to their own musical tastes (Urban, Pop/Rock, Latin, Jazz,…) as well as access their own favourite radio stations. Orange Music Cast is available both in a subscription service (EUR9.99) or in a 24 hour service (EUR2) ;
* Live Radio: This the firm says is the first independent wifi radio, lets users listen to thousands of radio stations from around the world and on the web, as well as podcasts and audio books, even without turning on your computer;
* SMS Jukebox, a new service which is being premiered at the Wifi Café Orange during Midem 2007. A playlist of songs is presented in a menu with a code for each one. All customers have to do is select a song and send the corresponding code by SMS. They then receive a message specifying the waiting time before the song is played… in the restaurant or cafe. Orange is looking to reinvent the jukebox, with a new mobile dimension.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
