News Broadcasting
Optimystix’s ‘Nirvana’ rated amongst top 5 Mipcom formats by ‘Broadcast Magazine’
MUMBAI: Optimystix Entertainment’s format ‘Nirvana’ has been picked by Broadcast Magazine as one of the top five formats of Mipcom 2006.
Whereas India is now a big player in sourcing formats from the world market, this will be the first time an Indian content producer has created content for the world market, informs an official release.
Executive chairman of Optimystix, Sanjiv Sharma said “This is a format what we pitched to our fellow members at the Sparks Network at MIP TV in April this year. Whereas the format was extremely well received, it really exciting to be picked as one of the top five formats of the world’s biggest content market. We have serious interest for Nirvana from Networks in the US, France, Finland, Belgium, Poland and Italy.”
Nirvana is a format where seekers from a country will come to India to seek spiritual solutions that will help them cope with modern life, the release adds.
Managing Director and Head of Creative Services at Optimystix, Vipul D Shah said “This is matter of pride for the entire country. Whereas India will continue to consume creative ideas from the world market, it is very important to create content which can be pitted against the best of the best in the global arena.”
Chairman of the Sparks Network, Nicola Soderlund said “This is the first time an Indian Format has hit the international TV market and this proves that Optimystix can compete with global players. We are very proud that Sparks has played a part in this achievement and expect several more original and ground breaking ideas to come out from this talented team. This is just the beginning.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
