iWorld
Optiminastic Media launches OTT production house 4Dots Production
Mumbai: Digital marketing agency Optiminastic Media has launched 4Dots Production, a full-fledged OTT production house. The launch of 4Dots Production marks Optiminastic Media’s foray into the digital entertainment industry.
4Dots Production will work closely with OTT, digital and social media platforms to create interesting web shows for millennials across India and the world. “The production house aims to bridge the existing gaps in the current ecosystem with content that is immersive, unique, fresh and first of its kind thus creating newer opportunities and engagement techniques for brands and platform custodians,” said the statement.
4Dots will bring together some of the most talented, experienced and hands-on professionals from the entertainment space and aims to create an engaging concept-oriented project that targets the millennial consumer. For its maiden project, it has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, executive producer Ganesh Kharal, associate director Aradhya Mahashilkar, and writer Siddharth Goyel.
Speaking on launching a specialist production house, Optiminastic Media founder Akshae Golekar said, “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
