News Broadcasting
Oppo Mobiles new sponsor of Indian Cricket Team
MUMBAI: The Board of Control for Cricket in India (BCCI) has announced Oppo Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team. The mobile manufacturing giant Oppo’s association with BCCI will start from April 2017 for a period of five years. The Oppo deal may reportedly be worth over Rs 538 crore, the amount which Star India had paid BCCI for its deal. (This figure was later confirmed to be Rs 1079 crore.)
The next deal that the BCCI may sign is for the IPL broadcast rights. The rights are currently with Sony, and will end after this year’s IPL.
A month before its contract for the Team India’s jersey sponsorship comes to an end in March 2017, Star India’s Chairman and CEO Uday Shankar has set the game up.
“Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. We have been very proud that our name is carried on the jersey of Team India. But given all the uncertainties, we have decided not to bid for it again. The commitments being asked for are too onerous without any clarity,” Shankar bared a marketing fang in an interview given to Times of India.
A veteran of many journalistic face-offs earlier and now a master corporate strategist, Shankar’s message to BCCI or Indian cricket’s administrative body was clear, if not politically loaded: forget Team India’s indifferent performances at times on field, we can live with it; it’s the off-field boardroom games that’s making us uneasy to risk our money.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
