GECs
OpenTV previews its vision for the future at IBC 2006
MUMBAI: OpenTV, which provides enabling technologies for advanced digital television services, will showcase its latest technologies under the banner of “television is changing … open it up!” at the IBC show in Amsterdam.
The event takes place from 8-12 September 2006.
The theme, grounded by the premise that today’s television viewers are demanding greater choice, flexibility, and access, encompasses the entire range of OpenTV’s products on display. By ‘opening up’ the technologies that serve as a foundation for set-top boxes and digital television, OpenTV says that it is taking a leadership position by enabling the adoption of flexible business models and compelling viewer experiences in the television industry.
OpenTV chairman and CEO James A. (Jim) Chiddix says, “Today, the central technologies for building and maintaining social networks around the world are the phone and the internet.
“OpenTV believes that TV is next, and that the way to survive in this changing world is to embrace explore, and enable that change. When we say we are ‘opening up’ television, we are extending our tradition of pioneering middleware and related solutions to new content sources, new navigation models, new forms of television advertising, and new experiences in participation with television.”
Featured products at IBC will include solutions for advanced digital
television; advanced advertising; and participation television.
— OpenTV Vision: Supporting its theme for IBC, OpenTV will debut a supermodal, zoomable user interface (ZUI) that fundamentally changes the way viewers navigate and make viewing choices from the massive amounts of available content, by providing navigation tools that create relevance and match interests.
— Advanced Digital Television:– OpenTV will showcase a number of live HDTV services from OpenTV customers as well as a wide array of HD set-top boxes from ADB, Pace, Philips, Scientific Atlanta, and Thomson.
— OpenTV will demonstrate the power of its popular Core2/PVR2
set-top software through the demonstration of a HD guide
developed by Nagravision. The guide features key elements such
as time-shifting, scheduling, and series linking, as well as
push VOD.
— OpenTV will demonstrate IPTV, highlighting a solution for
hybrid IPTV deployments by cable and satellite operators.
— OpenTV Core2/PVR2 supports multiple application execution
environments including HTML and Flash(R). OpenTV will showcase
its Flash solution, based on the award-winning MachBlue(TM)
from Bluestreak Network, supporting rapid authoring of enhanced
programming using standard Adobe(R) Flash authoring tools.
OpenTV will also demonstrate its industry -leading HTML
solution with home networking applications.
— OpenTV has also integrated technologies with ICTV(TM) and will
be demonstrating a personalized mosaic that delivers
alternative navigation and Internet-type programming and
advertising capabilities to OpenTV-enabled set-top boxes.
As far as advanced advertising:solutions are concerned the company will conduct demonstrations that will feature an end-to-end production system for enhanced advertising that engages audiences by enabling compelling, interactive advertising applications to be created, validated, scheduled, and launched more quickly and less
expensively.
— Also shown will be OpenTV’s advertising sales and inventory
management solutions with a demonstration of OpenTV’s ad
decision engine for dynamic insertion of targetted ads.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
