iWorld
Ooyala & Adobe together make an OTT connection
MUMBAI: Ooyala, a global provider of video monetisation technology and services, has announced a new partnership with Adobe that combines Ooyala’s Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud. Premium media and entertainment companies will be able to build best-of-breed digital TV and OTT solutions for greater engagement, measurement and recognise greater returns with video.
With Adobe’s TV-delivery and monetisation technologies, premium content providers benefit from the same reliable scale and device reach achieved in some of the largest live events to-date, including Superbowl LI, international Olympic coverage and the FIFA 2014 World Cup. The new partnership allows customers to also use Ooyala’s complete set of IVP solutions, building collective insights across video production, distribution and advertising processes, which are trusted by companies such as Sky, Media Prima and Star India.
Ten of the ten largest media companies rely on technologies within Adobe Experience Cloud to deliver, measure and monetize video content across any screen. Even more brands and media companies can benefit from Ooyala’s IVP products and Adobe Primetime’s playback and ad insertion technologies, giving them a way to deliver great video experiences and drive more value from their content.
Through this partnership, customers can reduce their total cost-of-ownership, not requiring further custom engineering and development costs. With highly reliable delivery, measurement and insights for greater engagement, Ooyala customers can see scalable results. Broadcasters and publishers can more effectively grow and monetize their global audiences, major brands can increase brand loyalty, and sports teams and leagues can drive higher fan engagement.
“Video is unquestionably the crux of the digital transformation for the global media and entertainment market,” said Adobe’s media and entertainment head of business development Kevin Towes. “As Ooyala leverages Adobe technology, we can help media companies achieve their transformation faster, with greater video monetisation, engagement and measurement.”
“Modern media companies with large audiences and real skin in the game need better insights and technologies to recognize greater return on their video business,” said Ooyala co-founder and SVP of products and solutions Belsasar Lepe. “Pairing our IVP solutions with Adobe gives even more insight into analytics and measurement, building common data sets across every function of video all with a single goal — to grow your business.”
Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia) are a few of the hundreds of broadcasters and media companies who chose Ooyala.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
