e-commerce
Online food delivery market sees 40% growth, ticket sales drop 49%: IAMAI
MUMBAI: The online food delivery market in India has been thriving. This in turn has also led to the mushrooming of many an online start-ups, catering to the growing demand. What’s more, the online food delivery market saw an impressive growth of 40 per cent in 2014 to touch Rs 350 crore by the end of December 2014, as per a report by the Internet and Mobile Association of India (IAMAI).
As part of the previous year’s industry review data released by IAMAI, the food delivery segment is now witnessing a lot of traction. Significantly, the online food delivery market constitutes 17 per cent of the overall other online services pie.
On the other hand, the share of buying online tickets for movies, sports, shows, concerts in the online service pie has dropped to 49 per cent as compared to 2013 and was pegged at Rs 990 crore in December 2014. The online grocery market garnered six per cent of the total online services pie.
Online booking for commuting (cabs etc) too saw rapid growth during 2014 to touch Rs 600 crore by the end of the year.
As per the report, other online services market, which includes emerging service categories like Online Entertainment Ticketing, Online Commuting, Online Food and Grocery Delivery, has grown with a CAGR of 73 per cent since 2010 and was valued at Rs 2,025 crore by year end.
This segment IAMAI-IMRB data also reveals that the e-tailing category has grown manifold with a CAGR of 33 per cent from Rs 2,372 crore in the year 2010 (Jan-Dec 2010) to Rs 10,004 crore in year 2013 (Jan-Dec 2013). It further grew by 1.4 times and reached Rs 24,046 crore in December 2014.
Mobiles and mobile phone accessories contribute to 41 per cent (Rs 9,936 crore) to the e-tailing segment followed by apparels, footwear and personal items, which contribute 20 per cent. Consumer durables along with kitchen appliances contribute another 14 per cent. Out of the remaining 25 per cent, laptops/ tablets, home furnishings, and books contribute to another Rs 2,780 crore, Rs 1,059 crore and Rs 648 crore respectively.
Emerging categories that comprise products like deals/coupons, toys, gifts, handicrafts, flowers etc. continue to contribute just about three per cent of the e-tailing pie.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
