News Broadcasting
One Tap Wonder as TV9 Clicks with Google’s Global Spotlight
MUMBAI: When it comes to logging in, less really is more and TV9 Digital has proved just that. In a rare nod from Silicon Valley’s finest, Google has spotlighted the Indian news platform in a global case study for its swift, smart, and successful rollout of Google One Tap sign-in.
The feather in TV9’s cap? Over 2 lakh user registrations in just 60 days. No passwords, no confusion, no drama just a single click and straight into the news. The result? Fewer drop-offs, happier users, and a treasure trove of first-party data.
The case study from Google highlights how this friction-free feature supercharged TV9 Digital’s user acquisition and retention. It wasn’t just about the numbers, though. The richer data allowed for smarter personalisation think curated newsletters, targeted alerts, and reader experiences that feel like they were written just for you.
Emphasising that innovation TV9 Network’s DNA chief growth officer Raktim Das said, “Being recognized by Google in a global case study is a proud moment for us. It underscores our commitment to combining journalism with cutting-edge technology to deliver a superior experience to our digital audience.”
Das added: “Google’s partnership on Google One Tap has been instrumental in our user acquisition strategy, delivering a seamless sign-up experience. The resulting 200,000 registrations in 60 days demonstrate the immense potential of this collaboration. We see this as a significant opportunity to further leverage this partnership for enhanced audience engagement and first-party data growth.”
March was already a milestone month for TV9, with 138 million unique visitors recorded on ComScore. But this Google case study has turned a strong run into a standout moment, positioning the brand not just as a news destination, but as a tech-forward leader in digital publishing.
As platforms everywhere scramble to future-proof their audience strategies, TV9’s “One Tap” masterstroke shows that when it comes to engagement convenience really is king. Or in this case, news you can trust with a single click.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
