GECs
One more feather in Star’s English GEC cap
MUMBAI: Not content with having a clutch of channels firmly ensconced in the English entertainment space, Star India is gearing up to add one more English GEC to its existing bouquet.
Titled STAR World Premiere HD, the channel will debut on the Star network on 24 September. It will cater to a super premium audience aka global Indians by airing the biggest US shows from the biggest studios like FOX Studios, Warner, Disney and Sony in a cluster of 26 episodes.
Speaking about its TG, STAR India business head Kevin Vaz said: “We thought there is a certain super premium kind of audience, which is very up-to-date with global trends. And I would like to call it more as global Indian.”
We want to eliminate the concept of a release gap between US and India says confident Kevin Vaz
“They know the space in terms of luxury goods, technology, entertainment needs etc. When it comes to television, many channels have a longer gap from the US release. So how do we satisfy this audience? We thought this would be a good opportunity to give them entertainment on a daily basis.”
Spelling out who constitutes its TG, Vaz said: “It is the most premium audience in India, comprising the one per cent of top SEC, A+ and between the age group of 20 to 35.”
With Star reaching out to 67 per cent of the total English audience, STAR World Premiere HD will air four hours of original content every day,Monday to Friday. Saturday and Sunday will see a lot of catch-ups with the channel planning to air drama and comedy-based shows, respectively.
The newbie’s proposition reads: ‘Watch with the World’ for it will air shows on television that are playing in the US at the same time and will play in India within the same week. “We want to eliminate the concept of a release gap between US and India,” Vaz pointed out.
So, shows including Agents of S.H.I.E.L.D, The Blacklist, Betrayal, Dads, The Goldbergs, The Michael J. Fox Show, Mom and Sleepy Hollow will be telecast on television for the first time both in the US and in India. While audiences here will get to see the latest seasons of shows such as The Simpsons (S25), New Girl (S3), Revolution (S2) , Two & A Half Men (S11), White Collar (S5), Sons of Anarchy (S6), Revenge (S3), Person of Interest (S3), New Girl (S3), The Neighbors (S2), Last Man Standing (S3), Modern Family (S5), Homeland (S3), It’s Always Sunny in Philadelphia (S9), Castle (S6) and Criminal Minds (S9).
The network will aggressively promote the new channel through digital and on-air. For starters, the Facebook page boasts 1,221 likes and is being kept up-to-speed with pictures, videos, polls and all the hot goss, even sharing links with official pages of the various shows aired on the channel. So also the official twitter handle of the channel @SWPremiere was abuzz with nearly 188 tweets from over 521 followers at the time of penning this article. It also has the hash tag #WatchWithTheWorld.
Its main website http://premiere.starworld.in/ is also decked up with pictures of the biggest shows.
But will the network tie-up with other network channels as well? “At the end of the day, through our star network channels, we will reach out to most of our audiences. I don’t think we need to go outside the kind of network that Star network has,” said a confident Vaz
On the other hand, planners feel that the channel is not going to be a typical advertising model. Agreeing on this, Helios Media managing director Divya Radhakrishnan states: “In today’s time, people download all the latest shows on the internet and then watch it, because they are not able to watch seasons parallel happening in the US. So it is a good move by the network, which is trying to attribute this small bunch of audiences who are doing that.”
Radhakrishnan feels that the advertising GRPs will be very small for the newbie. She says: “The network is trying to address those audiences and people who download from net and will be open to subscription model. They will go more for the subscription model revenue driven rather than advertising one. The way they are advertising is watch it along with the America. So whatever shows is getting premiered in America, you don’t have to wait for it to come to India and you don’t have to download it from the net and they will air it. So that is their USP.”
This is the fourth English GEC from the STAR Network stable after STAR World, FOX Crime and FX.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
