GECs
On Fridays, get SET for some cricket talk on MAX
It’s not just cricket series that SET MAX, the movies and cricket channel from the Sony Entertainment stable, is lining up for viewers. Launching tomorrow, every Friday will see two cricket-centric programmes Just Cricket and MAX Cricket Masters on air from 8 PM to 9 PM
Slotted at 8 PM, Just Cricket will feature a round-up of news, reviews and updates of cricket headlines across the world. It will take a close look at issues that have grabbed the headlines, be it ball-tampering or the new speed guns or any other futuristic technology being harnessed for the good of the game, a company release states.
At 8:30 PM ex-India player and now hot shot commentator Ravi Shastri achors MAX Cricket Masters.
The show will relive memorable innings by India’s top cricketers and showcase insights into players’ status, records and achievements. It will take a look at the most spectacular knocks ever played in the history of Indian cricket with backgrounders on the importance of the innings in the context of the matches being showcased.
The programme will also feature a guest expert who will analyse every aspect of every knock, graphs of scoring patterns, reactions from players and insights into the making of each cricketing hero, the release concludes.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
