iWorld
OG Media 360 acquires Times of Business to boost digital reach
NEW DELHI: OG Media 360 has snapped up Times of Business, the popular Instagram-first business news community, in a move that nudges the agency closer to its ambition of building India’s most influential digital-first business media network.
The acquisition folds Times of Business into OG Media 360’s growing Doc Media Universe, which already houses StartupByDoc, BusinessByDoc and Startup IndiaStories. Together, they aim to create a lively mix of business updates, startup stories and market insights tailored for today’s fast-scrolling audience.
Times of Business has earned a loyal base of founders, professionals and curious learners through bite-sized explainers and real-time business coverage. With this deal, OG Media 360 plans to push the brand into a wider multi-platform play across LinkedIn, YouTube Shorts and X. The roadmap also includes daily video explainers on finance, markets and startup trends, interview series with founders and industry voices and TOB Insiders, a premium community for business followers.
OG Media 360 founder and CEO Ankit Chowdhary, said the acquisition strengthens the company’s vision of building India’s strongest social-first business media network. He noted that Times of Business brings speed, relevance and audience trust, all of which fit seamlessly into the Doc ecosystem.
Co-founder Shivangi Chaudhary added that every IP within the network carries its own flavour and Times of Business is a natural extension that enriches their digital universe. She said the move will help craft deeper, more meaningful content experiences.
Times of Business team’s Anand Prajapati called the acquisition a milestone that opens new lanes for growth. He said OG Media 360’s ecosystem and distribution power would help the platform scale faster and bring more value to its community.
With an aggressive expansion plan in place, OG Media 360 is steering Times of Business toward becoming a digital content powerhouse designed for the next generation of business storytelling.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
