GECs
‘Office Office’ and new shows ‘Dial 100’ and ‘Paisa Vasool’ central to SABe TV programme push
SABe TV, the Hindi entertainment channel promoted by the Adhikari brothers, which had announced a new programming schedule earlier in the month, will introduce the new roster on 3 September.
The new programming (click here for earlier report) is centred around three shows – Office Office and new shows Dial 100 and Paisa Vasool, part of a rejigg that the channel carries through every quarter, Markand Adhikari, vice-chairman and managing director Sri Adhikari Brothers Televison Network Ltd, says.
SABe TV, which lays claim to the the number four spot in the Hindi channel stakes after Star Plus, Zee TV and Sony Entertainment Television, is steadily closing the gap on the the Big Three, Adhikari says.
The new programming is set to kick off on 3 September and is marked as a weekdays line-up. Divided into two bands – an afternoon and a prime time band – the first (12:30 pm to 3 pm) is targetted at housewives while the prime time band (6:30 pm to 10 pm) is for the whole family.
The launch of the new shows will be also see a major promotional push, Adhikari said. Towards this end, 50 commuter trains have been booked in Mumbai, and over 500 kiosks in Delhi.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
