GECs
Ofcom hits Gamecast UK with £100,000 fine
MUMBAI: UK’s regulator Ofcom has slapped a hefty £ 100,000 fine on Gamecast UK Limited for the breaching of broadcasting guidelines by its service You TV2.
Cellcast UK Limited, the parent company of Gamecast, was hauled up before the Ofcom sanctions committee after complaints that its service had transmitted six minutes of sexually explicit material on the afternoon of 1 September 2005 on TV2, which is a free-to-air service.
You TV2 currently transmits material promoting adult chat lines and is placed in the adult section of the Electronic Programme Guide under its You TV2 licence.
Ofcom also received a complaint that Gamecast was broadcasting a pre-recorded quiz, on 28 July 2005, but had not informed viewers that the telephone number was not live.
A complaint was made by a member of the general public concerning a quiz called Guess the Celebrity Live, part of a programme called Play2Win.
You TV2 is a free-to-air service provided by Gamecast UK Limited. At the time of the investigation You TV2 was a family entertainment service operating in the entertainment section of the Electronic Programme Guide.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
