Broadband
NXTDIGITAL Media Group forges strategic alliance with 7Star Group
Mumbai: ONEOTT Intertainment Ltd (OIL), India’s fourth largest private internet service provider (ISP), and 7Star Group, a leading regional ISP, have announced a strategic alliance – focused on growing the broadband business. OIL, a part of NXTDIGITAL Media Group and a subsidiary of Hinduja Global Solutions Ltd. (HGS), will share infrastructure and technology with 7Star – leveraging both alliance partners inherent strengths in the fast-growing broadband space, for growth.
This alliance underlines NXTDIGITAL Media Group’s deep commitment to delivering value to its customers and sets another industry benchmark for established industry players coming together to offer customers integrated services backed by excellent support. The much respected 7Star Group has a strong network in Mumbai and Maharashtra and enjoys deep customer relationships. Both partners are looking to focus on growing the broadband business in Maharashtra initially, whilst setting the tone to expand services together in other markets.
The alliance is also developing plans to offer integrated services to their customers that would extend beyond broadband to other services like OTT, IPTV, WIFI, VoIP/intercom and even bespoke CCTV solutions.
Speaking on the alliance, HGS whole-time director and OIL MD and CEO Vynsley Fernandes said “The future is all about collaboration and there is no better alliance partner than 7Star who have established a high standard of service to its broadband customer base. We will look to leverage each other’s inherent capabilities in accelerating the broadband uptake.”
7Star Group founders Nadir Ali Jairaj and M M Devendran echoed his sentiment, adding “We are delighted to form this alliance with OIL, the broadband vertical of the Hinduja Group – easily the most respected brand name in this space. We believe the opportunity of growing broadband and expanding to newer markets is now and we will continue to deliver value to our customers, together”.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
