Kids
Now watch Nickelodeon on the go
MUMBAI: Being a children’s television channel is no cakewalk; as most players in this space would tell you.
Between makeovers, launching newer shows and newer applications, kids’ channels have enough going around between them to keep their viewers occupied.
A case in point is Nickelodeon India, which, after revamping its website recently, has, launched a first-of-its-kind application named Nickworld, developed by Robosoft, mobile app developer Robosoft, which allows audiences across Nick Jr, TeenNick and Sonic watch their favourite shows on the go.
About the app, Viacom18 VP and business head – digital media Rajneel Kumar says: “We want to be very aggressive on the digital front as today, one can see how children are always on their parents’ devices, be they smart phones or tablets.”
“It’s all about ‘what I want’ and ‘I want it now’ hence, if it isn’t available to the audience when they want it, it is only going to hamper itself in today’s day and age. Gaming, for instance, has become a part of everyone’s life.”
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It’s all about ‘what I want’ and ‘I want it now’, says Rajneel Kumar about audience attitude
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Nickworld is designed from a child’s perspective, which is why it is visually simple, graphically attractive and easy for kids to discover content on their own. Keeping in mind children’s online safety, the app does not connect to any social site. Also, parents needn’t worry about their mobiles/tablets as the screen gets locked once the video starts rolling. Nickelodeon plans to market the app on all franchises including TV and online destinations, along with the entire advertisement eco system.
So how does the channel plan to monetise Nickworld, available on Android for free and for Rs 55 only on iOS for an ad-free experience? “For any app, it is the advertisement atmosphere that helps us get the money,” says Kumar about the app which will be available not only on phones with 3G but also low connectivity ones.
With plans to make more and more on-air content available online and ramp up its gaming segment, doesn’t Kumar subscribe to the popular view that kids are already spending too much time watching TV or playing with gadgets rather than playing outside? “Our channel fully agrees with the view and that is why we have campaigns like ‘Let’s just play’ wherein we switch off content on TV with an aim to encourage ‘active play’ in children’s lifestyle,” quips Kumar.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
