GECs
Now ‘Mahabharat’ on Star Pravah
MUMBAI: Marathi GEC viewers are set to be taken back into time. Marathi viewers will soon be introduced to two popular mythological shows for the first time. Come 21 October, between 6:00 pm and 7:00 pm, a new slot has been created on Star Pravah called Mahaparv that will start airing two of Star India’s biggest properties in this genre – Star Plus’s magnum opus Mahabharat and Life OK’s Devon Ke Dev… Mahadev. The difference being both the shows will be telecast, dubbed in Marathi.
Jayesh Patil is confident that the two shows will work wonders for the Marathi GEC genre
“The Marathi space has been missing this genre and these two shows are the network’s prime properties. The whole idea behind spending so much is that the whole network gets to share it,” explains Star Pravah programming head Jayesh Patil, pointing out that the astronomical costs involved in producing such shows was the very reason they hadn’t been tapped so far by the Marathi GEC space.
Mahaparv will also serve as an experiment in how well (or otherwise) mythology is received by the Marathi audience. The question however remains whether Marathi GECs will be willing to spend several times more on original mythological shows.
“We are spending a lot on dubbing to establish them. Once the market is open for mythology, we can shell out more,” replies Patil, adding that there’s a lot of scope for showcasing mythological tales from Marathi literature. As it is, each episode of either of the two shows takes nearly a day for dubbing in Marathi, with costs ranging between Rs 1.5 to Rs 2 lakh per episode, according to industry sources.
According to Patil, 6:00 -7:00 pm is a good time to air these shows however Madison Media COO Karthik Lakshminarayan feels prime time would have been more suitable.
Karthik Lakshminarayan believes that a good slew of advertisers would soon come on board
So will these shows work for the Marathi audience? Life OK GM Ajit Thakur believes that mythological shows are universal so they will work everywhere. Mahadev has already been aired on the Star network’s Kannada, Oriya, Malayalam and Tamil channels, he points out.
Lakshminarayan however feels Mahadev might fare better in the Marathi space. “Mahabharat has been treated like a movie and Marathi audiences are unused to such grandeur on TV shows. In terms of set and costumes, it may just be a bit too much for them,” he opines.
Star Pravah is in the midst of negotiations to get advertisers on board and Lakshminarayan feels that shouldn’t be a problem considering both the shows are established.
Will this time travel work for the Marathi audiences?
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
