iWorld
Now learn cooking with Airtel Digital TV
MUMBAI: One Take Media Co., leading content production and Value Added Service provider company based in Mumbai, today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel to launch a new cooking channel – Aapki Rasoi.
With a collection of the finest Indian recipes and Celebrity Chef Based Cooking Shows, Aapki Rasoi will enable customers to learn unique recipes. The channel will be available to customers on channel number 407 on Airtel Digital TV for a nominal subscription fee of of Rs. 45/- per month.
Richa Kalra, Product Head– Airtel Digital TV added, “We are delighted to launch an unique cooking channel for our customers. We promise to continue adding innovative content to our portfolio enabling customers to make the most of their television time.”
Mr. Anil Khera, Founder & CEO – One Take Media Co. said “Aapki Rasoi” every episode is a clutter breaking show by internationally acclaimed Celebrity Master Chefs from India and abroad who takes the audience on a journey taking humble, home grown Indian dishes and elevating it to new heights by adding an international twist.”
The list of Celebrity chefs on the channel include Vicky Ratnani, Ajay Chopra, Aditya Bal, Harpal Singh Sokhi, Nilesh Limaye, Bhairav Singh amongst others. Customers have to simply give a missed call to 9109454545 to activate the service.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
