Gaming
Now, get ready to play the Bigg Boss game
MUMBAI: : From television and streaming media, Bigg Bos is now getting into the games sphere. Gaming and sports media company Nazara Technologies’s subsidiary Fusebox Games has announced a strategic partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to develop and launch the first-ever Bigg Boss Interactive fiction game.
The Bigg Boss interactive fiction game will allow players to step into the Bigg Boss house, create their avatars, and navigate dynamic narratives inspired by the show’s most memorable moments. The game will feature live in-game events synchronized with the TV series, branching storylines, and localised narratives in Hindi and regional Indian languages.
“We are excited to reimagine this iconic format as an immersive, interactive experience that fans can engage with in entirely new ways,” said Fusebox CEO Terry Lee. “This partnership with Banijay Rights underscores our commitment to delivering compelling, localised interactive fiction games that resonate deeply with audiences.”
Added Banijay Rights senior vice-president, gaming & gambling Mark Woollard, , “Bigg Boss and Big Brother have captured the hearts of millions of viewers worldwide. Our partnerships with Nazara and Fusebox Games open exciting new possibilities, creating immersive ways for fans to engage with these iconic brands.”
The game is set to launch in 2025, alongside the Big Brother Interactive Fiction Game. A Big Boss board game has already been doing the rounds of the toy markets in India.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
