GECs
Nordic households caught in the act: piracy up 16 per cent as illegal IPTV continues to boom
MUMBAI: Piracy in the Nordics isn’t just about dodging subscription fees anymore—it’s now fuelling organised crime. New research by Mediavision reveals over 1.5 million households in the region are paying for illegal IPTV services, up 200,000 homes (16 per cent) from spring 2024. These services offer cut-price, unlawful access to premium TV channels and streaming content.
While Finland lags slightly in pirate uptake, Denmark, Norway, and Sweden are sailing in the same leaky boat. Behind the scenes? A report in late 2024 had disclosed that the web of illegal operators had ties to trafficking and drug cartels.
“Piracy continues to pose a serious threat to the industry,” said Mediavision. senior analyst Adrian Grande. “As illegal IPTV keeps growing, it is encouraging that the issue is on the agenda, but it is also clear that action is needed to tackle the problem”.
The reason: rising living costs and high OTT prices were pushing households into piracy’s arms.
And it’s not just a fringe issue—25 per cent of 15–74-year-olds in the region streamed or downloaded content illegally in mid-2024 alone. The Nordic Content Protection (NCP) had in 2024 sounded the alarm, not just on copyright theft but its criminal underbelly.
To fight back, the NCP had teamed up with TV 2 Denmark, Viaplay Group, Warner Bros. Discovery, and Allente to launch high-impact anti-piracy campaigns, fronted by local TV personalities. These aired throughout 2024, hoping to shock users into realising that their dodgy stream might be bankrolling crime.
In Norway, legislators are exploring a bold fix: a payment ban on IPTV services, similar to restrictions already placed on offshore gambling. Meanwhile, Sweden’s laws remain murky, with NCP pushing for stricter, clearer rules.
As pirates loot the digital seas of Europe, Indian broadcasters and streamers would be wise to keep their periscopes up. How much of a revenue loss they are incurring on account of the Nordic pilferage only a deeper inquiry can ascertain.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
