iWorld
Nokia unveils predictive marketing solution for telecom operators at Barcelona
NEW DELHI: Nokia has launched a predictive marketing solution that allows telecom operators to tap data to offer smarter services, boost revenues and improve customer loyalty.
Addressing the Mobile World Congress (MWC 2015) in Barcelona, Nokia president and CEO Rajeev Suri said, “We see technology evolving to a point where almost all people and billions and billions of devices – 50 billion or more by 2025 – are connected, where software holds all those connections together, where analytics bring meaning, and where automation brings simplicity and efficiency.”
The predictive marketing solution leverages Nokia Networks’ Customer Experience Management and the Mobile Marketing Suite from mapping and location HERE. It features a contextual element to data and the opportunity to set up personalized offers for services tailored to customer needs, said Nokia.
In addition to predictive marketing, Nokia will show how the telecom cloud can help operators keep pace with the Internet world; how ultra-dense networks can ensure performance and meet capacity demands; explain how the latest application of location information can improve driving safety; and how to connect and manage the Internet of Things.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
