Applications
Nokia unveils first look of its app reality TV show initiative
MUMBAI: Nokia India has unveiled the first look of its app reality TV show, ‘Nokia Lumia Your Wish Is My App’, an initiative that was launched in association with NDTV that gave consumers the opportunity to submit mobile app ideas that have the potential to be developed into successful apps for the Windows Phone Store.
Since the announcement in December, the initiative has received 35,000 + app ideas from consumers and enthusiasts across India, the company revealed.
As part of this campaign, the top 42 shortlisted consumers with the most exciting apps suggestions would be called in to participate in the world’s first app reality show and stand a chance to win Rs 1 million. The full tech-auctioned 9 episode reality show will be aired on NDTV starting 9 February and will see consumers present their ideas in front of the esteemed panel of judges.
Nokia also unveiled the fifth judge of the show — Bollywood actress and youth icon, Kalki Koechlin, who joins Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director-Digital, DisneyUTV, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, and Vikas Khanna, New York based Michelin Starred Celebrity Chef.
Nokia India Director – Developer Experience Gerard Rego said, "We have received several app ideas that aim to enable a wide range of experiences. We noticed that the ideas were around topics that mattered most to people in their daily lives — women security, productivity, grooming, food, health & well being. One could literally feel the pulse of the nation by going through these ideas.”
In addition to the grand prize of Rs 1 million, the runner up will be presented with Rs 500,000 and Rs 200,000 each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 920. The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
