News Broadcasting
Nokia launches flagship Lumia 1520 in India; campaign in the offing
BENGALURU: Nokia India (Nokia) announced the all India launch from the NCR region and Bengaluru of its new flagship Windows operated smart phone – the Nokia Lumia 1510 yesterday. The company has already launched this phone along with the Lumia 1320 in other markets a while ago. Plans are afoot to launch the Lumia 1320 in India also shortly.
Nokia has had an aggressive campaign for its Lumia and Asha series of phones across multimedia including television in the country. A campaign for the Lumia 1520 is being planned by Nokia India along with its creative agency JWT revealed Nokia India Sales director of south markets T S Sridhar to www.indiantelevision.com.
Nokia’s mass communication message is likely to focus on three key attributes of the Lumia 1520 – it’s the first six inch screen smart phone from the Nokia stable, the 20 MP PureView camera with RAW capability and optical image stabilisation and the phone’s long battery life with a 3400 mAh battery revealed Sridhar further.
Nokia India, Middle East and Africa Director – Smart Phone Devices Vipul Mehrotra, said, “Large screens are increasingly becoming popular among smart phone users and imaging is one of the key factors that define a good smart phone. With the Nokia Lumia 1520, we have boosted the Lumia design to a large six-inch screen, with the clearest and sharpest display offering people a better way to tell their stories.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
