Fiction
Nitin & Nitanshi Khare Gupta’s Neelkamal Creations partners with 200 Not Out Films for television shows
MUMBAI: Creative producers and directors Nitin Gupta and Nitanshi Khare Gupta – the two co-founders of Neelkamal Creations – have announced a partnership with 200 Not Out Films to produce innovative and impactful television content. With over 31 years of experience between them as creative heads, director, producers, writers on some of Indian television’s most prominent shows, the Guptas aims to push the boundaries of storytelling in this new venture.
Nitin and Nitanshi shared their enthusiasm about the collaboration on Linkedin, highlighting plans to develop, produce, and deliver fresh, engaging narratives that resonate with audiences globally.
“Our mission is to create exceptional stories that combine creativity and professionalism, setting new benchmarks in television production,” they said.
200 Not Out Films, known for its dynamic approach to filmmaking, has an impressive portfolio of over 150 TVCs and short films. The company has worked with top brands such as Colgate, ICICI Bank, Royal Challenge, and Chevrolet. Its most notable achievement is Sachin – A Billion Dreams, an acclaimed biopic on cricket legend Sachin Tendulkar, directed by award-winning London-based filmmaker James Erskine.
This partnership between Neelkamal Creations and 200 Not Out Films promises to bring a new wave of creativity to the television industry. Gupta encouraged fans to “stay tuned” for updates on upcoming projects, signalling exciting developments ahead for the entertainment landscape.
Fiction
Banijay merges with All3Media in $6.65 billion deal
Marco Bassetti will lead the combined company as CEO
PARIS: Six years after acquiring Endemol Shine at the height of the pandemic, Banijay has struck again. The European production heavyweight is merging with All3Media in a deal that will create a television titan with $6.65 billion in revenue and redraw the contours of a fast-consolidating market.
The combined company will trade under the Banijay name and be owned 50 per cent each by Banijay Group and RedBird IMI, which acquired All3Media in 2024. The transaction is expected to close by autumn, subject to regulatory approvals.
Banijay Entertainment CEO Marco Bassetti, will take the top job at the enlarged group. All3Media CEO Jane Turton becomes deputy CEO. RedBird IMI CEO Jeff Zucker will serve as chairman.
The logic is scale. Broadcasters are commissioning less, streamers are tightening budgets and global buyers are fewer but bigger. Against that backdrop, heft matters. The merged entity will generate roughly $6.65 billion in revenues based on 2024 figures, giving it sharper elbows in rights negotiations and deeper pockets for franchise-building.
“Entrepreneurialism, ambition and creativity” remain core to Banijay’s DNA, Bassetti said, flagging plans to invest more heavily in new intellectual property, live events and emerging platforms. Turton struck a similarly bullish note, pointing to All3Media’s journey from a 2003 start-up to a global supplier of hit formats and high-end drama.
Between them, the two groups control a formidable slate. Banijay’s catalogue spans MasterChef, Big Brother, Survivor, Black Mirror, Peaky Blinders and Deal or No Deal. All3Media’s labels include Studio Lambert, producer of The Traitors and Squid Game: The Challenge; Two Brothers, behind The Tourist; and Neal Street, currently producing the forthcoming Beatles biopics directed by Sam Mendes for Sony.
The back catalogue is equally muscular. Banijay Rights holds some 220,000 hours, while All3Media International adds around 35,000 hours, forming one of the industry’s largest libraries.
Banijay, controlled by French entrepreneur Stéphane Courbit and listed in Amsterdam, counts more than 130 production companies across 25 territories. All3Media operates over 40 labels, with strong positions in the UK, US and Germany. The enlarged group will also lean into live entertainment, building on Banijay’s Balich Wonder Studio, which produced the opening ceremony of the Milan-Cortina Winter Olympics, and the Independents.
The deal marks a shift in tone. As recently as October, Bassetti suggested that mergers and acquisitions were not a priority. But the drumbeat of consolidation has grown louder. Mediawan has moved for Peter Chernin’s North Road. David Ellison’s Paramount has agreed to a $110 billion takeover of Warner Bros, with plans to combine HBO Max and Paramount plus. ITV has explored selling its media and entertainment arm to Comcast-owned Sky, though talks have reportedly slowed.
