International
Nissan partners with INOX as title sponsor for ICC T20 Men’s World Cup 2022
Mumbai: INOX Leisure has announced a partnership with Nissan India to be the official sponsor of the World Cup screening at INOX.
The partnership will see Nissan India and INOX working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their exclusive clientele and dealer partners.
The Super 12 stage of the ICC Men’s T20 World Cup commenced from 22 October, with the finals scheduled on 13 November in Melbourne. INOX will showcase all group matches to be played by Team India starting with their first match on 23 October against Pakistan, followed by the semi-finals and the final match.
INOX will screen the live matches at multiplexes in all major cities in India. INOX’s initiative, in partnership with Nissan, to screen live matches is a great opportunity for the fans who wish to experience the stadium-energy in a carnival-like, safe and hygienic atmosphere. Furthermore, fans will be able to enjoy INOX’s extravagant food-combos and gourmet options served at the multiplexes.
While commenting on this partnership, INOX Leisure chief operations, sales and revenue officer Anand Vishal said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches live at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering, and we invite our patrons to come and experience the unparalleled and stadium-like feeling when they watch the World Cup matches together on our giant screens cheering for Team India. We thank Nissan for partnering with us as we offer this unique experience which brings together India’s two most profound passions, cricket and cinema.”
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
