iWorld
Nissan comes aboard as Bryan Adams tour’s driven by partner
MUMBAI: Nissan Motor India wants to make it a night to remember for lovers of hot Canadian singer Bryan Adams who choose to book the new Nissan Magnite before 11 December. 40 of those who go to the store and take the pains to fill out the booking forms stand a chance to win a ticket each to the Bryan Adams concert. That’s because EVA Live and SG Live – the companies behind the Bryan Adams So Happy It hurts concert tour – have signed on Nissan as an official driven by sponsor.
Winners will be selected through a lucky draw, adding excitement to the Magnite purchase experience. The campaign will go live across Nissan’s official social media platforms.
This partnership highlights Nissan Motor India’s commitment to creating meaningful and engaging experiences for its customers. By blending the electrifying energy of Bryan Adams’ live performance with the brand’s passion for automotive excellence, Nissan offers a truly unique experience for its audience.
Nissan will additionally showcase an exclusive Nissan Experience Zone at the Backyard Sports Club in Gurugram where thei global Icon will perform. The fourth generation Nissan X-Trail, alongside the New Nissan Magnite will be on display in the zone for car enthusiasts to get a touch and feel of the two vehicles. .
The event will feature:
. A spectacular display of the fourth gen Nissan X-Trail and the new Nissan Magnite, highlighting their exceptional design and advanced technology
. An exciting interactive experience for attendees, including opportunities to capture exclusive photos with the vehicles
. Engaging activities designed to create lasting memories of the event
The event will take place at the Backyard Sports Club in Gurugram on 12 December 2024, starting at 7 PM. With over 17,000 tickets already sold, the concert promises an unforgettable experience for music aficionados.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
