iWorld
Nissan comes aboard as Bryan Adams tour’s driven by partner
MUMBAI: Nissan Motor India wants to make it a night to remember for lovers of hot Canadian singer Bryan Adams who choose to book the new Nissan Magnite before 11 December. 40 of those who go to the store and take the pains to fill out the booking forms stand a chance to win a ticket each to the Bryan Adams concert. That’s because EVA Live and SG Live – the companies behind the Bryan Adams So Happy It hurts concert tour – have signed on Nissan as an official driven by sponsor.
Winners will be selected through a lucky draw, adding excitement to the Magnite purchase experience. The campaign will go live across Nissan’s official social media platforms.
This partnership highlights Nissan Motor India’s commitment to creating meaningful and engaging experiences for its customers. By blending the electrifying energy of Bryan Adams’ live performance with the brand’s passion for automotive excellence, Nissan offers a truly unique experience for its audience.
Nissan will additionally showcase an exclusive Nissan Experience Zone at the Backyard Sports Club in Gurugram where thei global Icon will perform. The fourth generation Nissan X-Trail, alongside the New Nissan Magnite will be on display in the zone for car enthusiasts to get a touch and feel of the two vehicles. .
The event will feature:
. A spectacular display of the fourth gen Nissan X-Trail and the new Nissan Magnite, highlighting their exceptional design and advanced technology
. An exciting interactive experience for attendees, including opportunities to capture exclusive photos with the vehicles
. Engaging activities designed to create lasting memories of the event
The event will take place at the Backyard Sports Club in Gurugram on 12 December 2024, starting at 7 PM. With over 17,000 tickets already sold, the concert promises an unforgettable experience for music aficionados.
iWorld
Bollywood 90s Jamming set for April 26 at Bharat Mandapam
Live sing-along event in Delhi sees strong ticket demand on BookMyShow
MUMBAI: Rewind, press play and suddenly, it’s the 90s all over again. Bollywood 90s Jamming is set to take over Bharat Mandapam on April 26, 2026, promising a full-blown nostalgia trip for Delhi’s music lovers. Curated as a tribute to Bollywood’s golden musical era, the event will feature a live performance by India Music Collective, known for turning concerts into participative experiences where audiences don’t just listen, they sing along, often word for word. The format leans into collective nostalgia, blurring the line between performer and crowd.
Organised by Brand Spotify Marketing & Event Agency, the event is being led by a team comprising Rohan Sharma, Mishita Batra, Akshita Jain and Ravneet Kaur, who are positioning it as more than just a concert, an immersive throwback to an era when music was as much about memory as melody.
Early indicators suggest the pitch is landing. Tickets, currently live on BookMyShow, are witnessing strong demand, pointing to a packed evening where retro hits meet a new-age audience eager to relive them in unison.
Set against the expansive backdrop of Bharat Mandapam, the event is designed to recreate the communal energy of 90s Bollywood where lyrics were instantly recognisable and emotions universally shared. As the city gears up for April 26, the promise is simple, a night where thousands gather not just to hear the music, but to become part of it.
For Delhi, it’s shaping up to be less of a concert and more of a collective memory set to a soundtrack everyone already knows by heart.
