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Niloufer Dundh partners with Talenthouse India
MUMBAI: Former senior vice president and head of integrated media at Hungama Digital Media Entertainment Niloufer Dundh, has announced a partnership with Reliance Entertainment‘s Talenthouse India.
This move signals Dhund‘s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.
Niloufer has scored a six this IPL season, with a key role in Talenthouse‘s crowdsourcing initiative for Vodafone‘s IPL campaign where 22 kids will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs One Lakh as cash prize.
Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Niloufer has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.
Having previously managed brands in the digital space, the lack of quality content can diminish a brand‘s efforts to appeal to audiences. Speaking of the association, Niloufer Dundh entrepreneur Ventes Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfill, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”
Talenthouse India CEO Arun Mehra said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
