GECs
Nike and Maven Networks introduce JogaTV
MUMBAI: Nike, Inc., and Maven Networks have launched a new internet TV channel – JogaTV. People can watch exclusive videos featuring some of the soccer greatest players, as well as some of the world’s best untapped local heroes as they demonstrate Joga Bonito — or Play Beautiful — for everyone to enjoy.
JogaTV offers an insider view into the world of soccer via multiple video programs, all of which can be shared among friends. Video programming on JogaTV features international stars of the game including Ronaldo, Ronaldinho, Thierry Henry, and Wayne Rooney. Soccer legend Eric Cantona stars in most of the videos as the disruptive advocate leading the rebellion against slow, controlling, boring soccer and the return of a beautiful, creative style of play.
Nike’s global Joga Bonito campaign is multi-faceted, encompassing: Joga.com, the world’s largest soccer-specific social network; Joga3, a short- field 3-on-3 game that will allow more than three million kids around the world to bring Joga Bonito to life, a Joga Bonito series of commercials and JogaTV.
Maven Media System is the technology link between video programming from Nike and its growing social network of soccer fans. Based on patent- pending technology, Maven’s integrated video publishing and distribution platform provides unrivalled customer experiences across multiple devices for JogaTV.
Once the JogaTV internet television channel is launched, the JogaTV icon lives on the soccer fan’s desktop for easy access. Each week, new content is delivered behind the scenes via the Maven Media System and automatically added to JogaTV. At this time a new program series is unlocked for users to explore. Nike will unlock a total of 17 different programs, one each week between April and July.
In addition to each of Nike’s new Joga Bonito commercials, content on JogaTV includes:
Original experiential videos featuring global soccer stars,
Exclusive videos featuring soccer kids around the world demonstrating their skills,
US National Team star Clint Dempsey and his “Don’t Tread” rap video,
Viral videos featuring Brazilian greats Ronaldinho and Ronaldo,
A weekly blog titled This is American Soccer,
And a running clock counting down the days, hours, minutes and seconds to the US National team’s first game in Germany this summer vs. the Czech Republic.
“Like all kids who love sport, soccer players and fans have a passion for their game that’s almost insatiable. By launching this viral, online program, we tap into that spirit by delivering highly-coveted content while extending and demonstrating the message of Joga Bonito,” said Nike US advertising director Adam Roth.
Maven Networks CEO Hilmi Ozguc said, “Maven’s technology allows Nike to directly reach its audiences with an interactive experience that genuinely demonstrates the future of Internet TV, and enables them to accurately target and measure their campaigns. True Internet TV channels are redefining how online content is distributed, and experienced.”
Maven Networks’ technology is the only broadband video platform that delivers a true Internet TV experience using full-screen, HD-quality video for PCs, Internet-connected TVs, video iPods, PSPs and other portable devices.
JogaTV is available through select soccer and youth-oriented websites including joga.com and nikesoccer.com.
GECs
Sahara One reports financial results, notes director exit and business realignment
Muted revenues, steady expenses and strategic adjustments shape company’s current phase
MUMBAI: In a tale where the sands seem to be slipping faster than they can be gathered, Sahara One Media and Entertainment Limited has reported another quarter of wafer-thin income and widening losses, even as a boardroom exit adds to the unease.
The company informed the Bombay Stock Exchange that its board, in a meeting held on April 4, approved its unaudited financial results for the quarter ended September 30, 2025. The numbers paint a stark picture. Total income for the quarter stood at just Rs 0.13 lakh, unchanged sequentially and sharply down from Rs 0.26 lakh a year earlier.
Losses, meanwhile, deepened. The company posted a net loss of Rs 24.16 lakh for the quarter, compared to Rs 18.81 lakh in the June quarter and Rs 39.69 lakh in the same period last year. For the six months ended September 2025, the cumulative loss stood at Rs 39.69 lakh, while the full-year loss for FY25 was reported at Rs 60.72 lakh.
Expenses continued to outweigh income by a wide margin. Total expenses for the quarter came in at Rs 24.30 lakh, led by employee benefit costs of Rs 6.51 lakh and other expenses of Rs 17.78 lakh. Earnings per share remained in the red at Rs (0.11) for the quarter.
The balance sheet reflects a company with significant assets on paper but limited operational momentum. Total assets stood at Rs 23,065.57 lakh as of September 30, 2025, broadly unchanged from March 2025. Equity share capital remained steady at Rs 2,152.50 lakh, while total equity was reported at Rs 18,004.85 lakh.
Cash and cash equivalents saw a modest uptick to Rs 6.75 lakh from Rs 4.68 lakh earlier, supported by a positive operating cash flow of Rs 180.01 lakh for the period.
Yet, beneath these numbers lies a more complex narrative. The company’s auditors flagged their inability to obtain sufficient evidence to form a conclusion on the financial statements, citing lack of access to records. They also raised concerns over the company’s ability to continue as a going concern, pointing to insufficient funds, delayed recoveries, and stalled content investments.
Adding to the governance overhang, the company disclosed that Rana Zia has resigned as whole-time director, effective October 16, 2025, citing other professional commitments. The resignation, noted and accepted by the board, also brings an end to her role across company committees.
Regulatory pressures continue to loom large. The Securities and Exchange Board of India has already initiated penal actions for non-compliance with listing norms, with trading in the company’s shares remaining suspended. There is also a risk of promoter demat accounts being frozen.
Legacy legal issues remain unresolved. A substantial deposit of Rs 694,027.88 thousand linked to the long-running OFCD dispute involving Sahara group entities is still under the purview of the Supreme Court of India. Restrictions on asset disposal continue to weigh on the company’s financial flexibility.
Operationally, challenges persist across multiple fronts. Advances worth Rs 1,92,916 thousand given for film content remain stuck, with delays in project completion and uncertain recoverability. The company’s YouTube channel, despite being operational, has generated no revenue for over three years due to compliance lapses. In a further twist, management has indicated that revenues may have been fraudulently diverted through unauthorised changes to its AdSense account, with a police complaint in the works.
There are also missed revenue opportunities. Television content rights continue to be used by a related party despite the expiry of the licence agreement, with fresh negotiations still underway.
For now, Sahara One Media and Entertainment Limited appears caught between legacy disputes and present-day operational hurdles. As losses linger and governance questions mount, the road to recovery looks less like a sprint and more like a slow trudge through shifting sands.
