News Broadcasting
Nielsen Media Research launches Arianna Software in US
MUMBAI: Nielsen Media Research has released Arianna, a software tool used to analyse ratings data in local markets in the US.
The software will enable local clients to go beyond the reporting capabilities of existing software, and move into the arena of desktop data analysis. The version of Arianna can analyse metered market overnight ratings data for a single market.
The product will first be rolled out to Local People Meter markets – the ten markets that are currently metered by this technology and the three markets scheduled for 2007. Arianna will then be rolled out to the set meter markets during the first quarter of the year. A version for agency, rep firm, national broadcast and cable clients which includes a multi-market report, will be released later this year.
Arianna is the AGB Nielsen Media Research proprietary analysis software tool that is used by Nielsen Media Research under license. The AGB Group and Nielsen Media Research International formed a joint venture in August 2005 to offer television ratings in 30 countries under the AGB Nielsen Media Research brand name.
It is through an agreement with the JV that Nielsen Media Research can market Arianna, which was initially developed by AGB and modified jointly by the JV and Nielsen Media Research for the US market. Arianna is currently in use in 30 countries across four continents.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
