GECs
Nielsen: Global ad spend up in first half of 2013
MUMBAI: Global ad spend has hiked 2.8 per cent on a year-over-year basis for the first half of 2013, according to Nielsen’s Global AdView Pulse report, which finds that marketers in Latin America had the highest increase in spending for the period.
For the second quarter of 2013, expenditures grew 3.5 per cent.
All regions contributed to the global growth, except Europe, where there was a six per cent decline for the period from January to June. Latin America was booming, with gains of 13.1 per cent to $13.5 billion. There was a quarterly growth of 3.9 per cent in the Middle East and Africa. The Asia Pacific had growth of 6.4 per cent and North America of 2.7 per cent.
Within Latin America, Argentina contributed significantly to the growth in the region, with a nearly 30 per cent increase in ad spending. Indonesia, China and the Philippines all contributed double-digit growth in the Asia Pacific for the first half of the year, with expenditures reaching $51 billion. In Europe, ad spending was up in Norway (2.5 per cent), Switzerland (0.6 per cent) and Greece (7.4 per cent), though all other countries in the region saw a decline.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
