iWorld
Nidhi Saxena’s ‘Sad Letters of an Imaginary Woman’ unveils official poster and trailer
Mumbai: Nidhi Saxena’s highly anticipated directorial debut, ‘Sad Letters of an Imaginary Woman’, has unveiled its compelling poster and trailer, heightening excitement for its world premiere at the 29th Busan International Film Festival this October 2024. This announcement follows Saxena’s remarkable achievement of winning the Asian Cinema Fund 2024, making her the first Indian female director to receive this prestigious accolade in the post-production category. Produced by Nila Madhab Panda, Vimukthi Jayasundara, and Ajender Chawla, the film navigates the delicate interplay between memory and reality, capturing the complexities of longing and loss.
The trailer immerses the audience into the haunting world of a decaying ancestral home, where middle-aged Nidhi and her elderly mother Meera confront their intertwined destinies. Through poignant letters and imaginary conversations with her younger self, Nidhi faces the scars of her past, striving to rewrite her life-story. As the crumbling walls echo their emotional turmoil, the duo seeks freedom through a mystical vanishing ritual. The evocative trailer of the film takes the viewers through the journey of resilience, emotional survival, and the desire for escape.
Says Nidhi Saxena, “My film is now stepping into the world, and though there’s a sense of thrill, my film is deeply personal, so there’s an undercurrent of fear also. It feels as if I’ve laid down all my defences, standing bare, exposed before the world, consciously choosing to embrace both vulnerability and courage. The trailer and poster capture the suffocating loneliness and the feeling of being trapped— echoes running through this story’s heart. It’s about women bound by memory, lost in the past. In India, so many women carry this silence, and I hope the film speaks to them in ways that feel intimate and true”.
Says Vimukthi Jayasundara, “Bringing ‘Sad Letters by an Imaginary Woman’ to life has been a fantastic journey, with every frame filled with embracing boldness and experimentation. It is deeply personal and the kind of pure, uncompromising cinema that I stand for. At the same time, this was Nidhi’s debut, so it indeed might prove to be a bold risk taken at a very initial level, but this is what I call ‘pure cinema’, it challenges the norms and dares to be different. It is not an easy path, but that’s what makes this experience so thrilling. I am proud to back such a unique and powerful story”.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
