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Nickelodeon ups Crosby to SVP strategy and business development

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MUMBAI: Nickelodeon has named Dominique Crosby as Nickelodeon and MTVN Kids & Family Group senior vice president strategy and business development. The announcement was made by executive vice president strategy and business operations Sarah Kirshbaum Levy, to whom Crosby will continue to report.

“With her gift for strategic thinking and process organisation, Dominique has been a major contributor to the growth of our business. She’s a talented executive whose proven leadership will insure greater coordinated strategic thinking across lines of business and that all of our strategy and business development activities get value added input and oversight,” said Kirshbaum Levy.

In her new role Crosby will oversee all strategy and business development at Nickelodeon and MTVN Kids and Family Group and will be responsible for identifying, analysing and recommending new business opportunities, as well as providing long-term strategic analysis and vision for existing lines of business.

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Crosby joined Nickelodeon’s business development team in 2001 as director strategy and business development and was named vice president in 2002. She has spearheaded the strategy work for Spike TV’s repositioning, Nickelodeon’s long range plan and Nick’s digital television networks’ positioning and expansion. She was also a key player in vital projects including Nickelodeon’s acquisition of the online site Neopets and MTV Networks’ foray into Video-on-Demand.

Prior to joining Viacom, Ms. Crosby was an Associate in J.P. Morgan’s Venture Capital and Private Equity group focusing on the telecommunications, technology and media industries, and also worked in the mergers and acquisitions and debt capital markets departments.

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Kids

Mukta Arts and Green Gold ink MOU to animate iconic film IPs

Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.

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MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.

The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.

Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”

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Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”

In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.

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