Kids
Nickelodeon to launch latest edition of ‘Together For Good’ campaign
Mumbai: Kids channel Nickelodeon is set to launch the next edition of its global campaign ‘Together For Good.’ The core thought of the initiative is to tell kids to shed their stress, take a break and do what makes their heart and mind happy, said the channel.
The initiative will also be associated with the Early Childhood Association of India (ECA) and its subsidiary for primary education – APER, a non-profit body that works towards childhood advocacy.
The campaign will be amplified through partnerships, social media and engagement with mommy bloggers and advocacy groups. Some eminent and expert partners like Lil Yogi’s, Synchrony India and Artsphere will engage with kids all through the duration of the initiative with tools on what kids should do when they are feeling stressed using alternative methods like art, yoga, and visual therapies. Nickelodeon is also hosting a Facebook Live on 20 March called “Nurturing Young Minds” with these experts.
“At Nickelodeon, we always put kids first and understand the constant and infinite pressures they are faced with, especially in these challenging times,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “We have always believed in leveraging our influence and reach for the betterment and well-being of our young viewers. Our latest edition of ‘Together For Good’ addresses a concern that is extremely important and requires attention. We are certain that our initiative will strike a chord with kids and their parents and are hopeful that the solutions and messages we seek to deliver will help children unwind, relax and be happy.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
