Kids
Nickelodeon inks footware licensing deal with Crocs, US
MUMBAI: Crocs, Inc. has announced that it has entered into a creative licensing agreement with Viacom’s kids channel Nickelodeon, and will introduce an exclusive, limited edition line of footwear incorporating Dora the Explorer and SpongeBob SquarePants characters. The new line will be available at select U.S. retail locations in summer 2007.
Crocs CEO Ron Snyder stated, “We are thrilled to partner with Nickelodeon, as we bring the favorite network for kids together with kid’s favorite footwear. Crocs will be launching a new line of exciting footwear for our young customers featuring characters. Nickelodeon’s Dora the Explorer and SpongeBob SquarePants are a great fit with Crocs and we see this licensing agreement as a fantastic opportunity to connect with our target consumers, and grow our brand and business.”
“Nickelodeon is a big fan of Crocs and we are delighted to bring this innovative partnership and our new footwear products to consumers just in time for summer,” said Nickelodeon and Viacom Consumer Products senior vice president/soft goods Hal Snik. “When you combine the fun of Dora the Explorer and SpongeBob SquarePants with a colorful and irresistible product like Crocs, moms and kids are sure to respond.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
