Kids
Nick US touches a ratings high in May
MUMBAI: US kids broadcaster Nickelodeon has managed its best peformance for last month since 2002.
It managed a 3.8 rating and got 1.2 million viewers among the 2-11 age bracket. This marks a rise of seven per cent in rating and an eight per cent growth in impressions above May 2005.
Nick adds that it dominated among kid-targeted networks among the core 2-11 demo, besting Disney (2.3 kid 2-11 rating/742,000 viewers) by 65 per cent and Cartoon (1.9 kid 2-11 rating/628,000 viewers) by 97 per cent within Nick Total Day.
Online Nick.com recorded its second most visited month ever to the site, logging nearly 14.5 million monthly unique visitors in May. This marked an increase of 86 per cent compared to May 2005 and a nine per cent rise from April 2006. TurboNick, Nickelodeon’s broadband video service on Nick.com, had its best month ever with over 21 million video streams, beating the previous highest month, March by 23 per cent.
The number one stream for the month was vignettes for The Fairly Odd Parents’ special Fairy Idol, which captured nearly 2 million streams. In addition, the Fairly Idol – Fast Fame! game was the number one game on Nick.com with over 5.1 game plays, contributing to the nearly 77 million total game plays on Nick.com in May.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
