Kids
Nick launches #NoStressExpress campaign for Childrens’ Day
Mumbai: Kids entertainment franchise Nickelodeon (Nick) is launching a fun and empowering campaign #NoStressExpress this Children’s Day to encourage kids gearing up for offline learning to express themselves freely as they step out after a hiatus of more than a year. Special Children’s Day programming initiatives are also planned for 13 and 14 November.
Nick, through its superstar Nicktoons ‘Chikoo & Bunty,’ ‘Happy & Pinaki,’ ‘Paw Patrol,’ and others, is urging children to candidly speak their hearts out in a 10-second video and upload it on nickindia.com, standing a chance to feature on the channel. Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off-limits.
In addition to taking the stress-free ride through the ‘express-a-thon,’ children can also express their love for their favorite Nicktoons with 99Pancakes limited edition combos. The specially curated combos will be available on Zomato, Swiggy, dine-in orders, and takeaways. The campaign and its message will be further amplified by mommy networks and influencers. Supporting it will be fun mall activations and meet and greets with Nicktoons across the country, said the statement.
“At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year-and-a-half had kids face social isolation as they were staying away from physical school and their friends,” said Viacom18 head of marketing for kids cluster Sonali Bhattacharya. “We believe they have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
