Kids
Nick expands US music presence with BMG tie up
MUMBAI: Kids brand Nickelodeon is going from strength to strength in the US. It has announced an agreement with BMG Strategic Marketing Group.
Through the alliance Nick is looking to boost its presence in the music business and create a major music brand for kids and tweens featuring talent from the network, soundtrack music based on its hit shows and compilations.
For BMG, the strategic partnership is one that clearly supplements the core strengths of the company’s creativity and promotional acumen. The BMG Strategic Marketing Group specialises in new business growth opportunities and the continued formation of Nick Records is a significant step in that direction.
Yesterday 28 September an album based on the pre-school show Dora the Explorer was released. The album has songs like We Did It! and The Map Song along with two new tracks Fairytale Land and Magic Music Box..
The second release, Rugrats Holiday Classics!, will bow on 12 October. The Rugrats singing favourite holiday songs.
An important component of the new Nick Records label will be to produce albums marketed to tweens and fill a void in the marketplace for music for kids in the 9-14 age bracket. The product will include both music compilations from contemporary artists as well as original music and performances by popular Nickelodeon stars.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
