Kids
Nick announces ‘Nickelodeon Kids’ Choice Awards 2021′
Mumbai: Kids’ entertainment franchise Nickelodeon is all set to empower and entertain kids with its flagship brand initiative ‘Nickelodeon Kids’ Choice Awards 2021’. The award show, which allows kids to vote for their favourites across multiple categories, witnessed the highest ever voting (1.5 million) in its virtual avatar in 2020. The 2021 edition will also be held virtually.
To enable a larger set of audience to voice their choice this time, KCA 2021 will open the voting gateways through multiple platforms such as Voot, Voot Kids and Jio App.
Nominations were gathered from a research conducted to determine ‘who’ and ‘what’ were the kids’ favourites while they were indoors during the lockdown. In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, etc, new ones like Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon have been introduced in the 2021 edition. The introduction of South-focussed categories is intended at recognising talent from across the country. Winners will take home the Nickelodeon ‘blimp’ and get ‘slimed’ as a mark of honour.
The award show will be supported by on-air promotions across the franchise, platform specific engagements on Instagram, YouTube, Facebook, Twitter, and MX TakaTak, influencer activity, and specially curated superfan contests and sessions. Winners will be given a masterclass by celebrities on social media platforms. Nickelodeon has also partnered with 99 Pancakes to curate special combos for KCA 2021.
Viacom18 head, Hindi mass entertainment & kids TV network Nina Jaipuria said, “Year-on-year, the Kids’ Choice Awards has grown to become a unique brand IP in the kids’ genre. We believe that the young minds are our future and empowering them with an opportunity to voice their choices is of utmost importance. The Nickelodeon KCA 2021 edition promises to be a fun and innovative initiative with interesting categories and unique virtual experiences and interactions.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
