iWorld
Nick and Colors Kannada among top FB, YouTube monthly views: Culture Machine analysis
MUMBAI: Culture Machine, a subsidiary of The Aleph Group, Singapore, has established a leaderboard for publishers across multiple categories in India.
Founded by Sameer Pitalwalla and Venkat Prasad in 2013, Culture Machine’s patent-pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has a maximum engagement in terms of views, likes, comments, shares and subscribers.
The partnerships with Google and Facebook, and with the use of proprietary algorithms, Intelligence Machine has the ability to track three billion videos, categorise the publishers and rank the publishers extensively.
The current report provides insights on the entertainment and news category. Future analyses by the end of 2017 will include sports, fashion, beauty, automobile and food industry.
According to Culture Machine’s report, the top five positions in Youtube ranking have been grabbed by Nick Jr. with 93.96 million monthly views, Nickelodeon with 62.94 million monthly views, Asianet with 31.33 million monthly views, Asianet Movies with 15.27 million monthly views and Colors Kannada with 8.47 million monthly views.
In the Facebook ranking list, the top five positions were taken by Nickelodeon with 98.52 million monthly views, Colors Kannada with 25.53 million monthly views, Colors Infinity with 22.60 million monthly views, History TV18 with 19.66 million monthly views and The Epic Channel with 17.03 million monthly views.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
