iWorld
nexGTV strengthens VOD portfolio with #fame integration
MUMBAI: Subscription-driven, video-entertainment app – nexGTV, has enhanced its portfolio of exclusive, premium, digital content by integrating the digital entertainment network #fame on its platform.
The initiative marks the first time that entertainment app, which comprises 150+ Live TV channels, a slew of movies, TV Shows and Videos on Demand content, has integrated content from another pure-play ‘digital’ entertainment network into its portfolio.
As part of the agreement, #fame will create and ‘premiere’ content exclusively on nexGTV prior to publishing it on alternate channels. The arrangement also covers its Karan Johar-hosted series Lakme School of Style. In addition to premiere content, nexGTV viewers will also get access to #fame’s existing repository of original digital content from its other channels and properties including #fame comedy, fashion, music, food, websinger etc.
nexGTV COO Abhesh Verma said, “We make constant efforts to bring contemporary content on the app for our users. nexGTv is the preferred mobile entertainment destination for a host of consumers since years and while Live TV is what we are best known for, our association with #fame will strengthen our Video on Demand portfolio. It’s important for us to return the trust and time our subscribers spend with us making sure that the most relevant content is available on our platform. We are hopeful that content from #fame will work well with both our existing and prospective customers, helping us retain our fresh & edgy appeal.”
#fame content will be available for all nexGTV subscribers under a special category by the same name.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
