iWorld
nexGTv revamps its mobile app interface
MUMBAI: nexGTv has announced the launch of its redesigned mobile app. The overhaul comprises a complete revamp of the app aesthetics user interface and product design in addition to some exciting new-age features. The move is a part of the platform’s long-term growth strategy that has and is meant to further enhance the digital viewing experience for nexGTv users.
The latest announcement will delight the Indian digital viewership, which will now be privy to nexGTv’s diverse entertainment solutions in a more vibrant, friendly and engaging atmosphere. The bright and eye-catching colour palette has been chosen to associate various categories of its content with its users’ cool, modern and trendy lifestyles, while the interface will now have cards and floating icons to recommend the best content.
So whether it is sampling premium user-generated content from nexGTv SPOTLight with Imtiaz Ali or watching exclusive content such as India’s first mobi-series ‘It’s My City’ starring Priyanka Chopra as herself, nexGTv users will have access to the entire catalogue of nexGTv’s unique contemporary offerings literally at their fingertips. But that is not all! nexGTv has also added a Non-Stop News tab that showcases news bulletins from leading TV news channels on the app, providing users, the fastest way to stay updated with the latest happenings from around the world.
Speaking on the announcement, nexGTv COO Abhesh Verma said, “At nexGTv, we have always sought to enable the most relevant and highly curated end-to-end entertainment solutions for our users, and today’s mobile-first consumer wants nothing but the best, both in terms of services and service fulfilment. Our latest app launch is meant to incorporate engaging, interactive features and intuitive product design that add great convenience and usage flexibility for the end-consumer. As the viewing experience and convenience of usage have emerged today as top priorities for the digital viewer, we are confident that our app revamp will find great reception amongst our existing and prospective users who are sure to take delight in the enhanced features of our mobile app.”
The redesign will facilitate easier navigation through category tabs, search tab and advanced filters, and will clearly indicate free and paid content to the user. nexGTv users have an option to pause the Live TV, see picture in picture, set reminders for their favourite shows and movies, and will have greater control of their viewing experience with features such as playlist management, recommended tab and info tab.
nexGTv will also be enabling several novel features such as Quicky, which will recommend the most tailored entertainment content depending upon the users’ preferences and the time available to them; PIP, which enables watching selected content while browsing/exploring for more content; and Rich Media EPG, which keeps the content display fresh and interesting for user by displaying new thumbnail from within the latest content asset. Moreover, with its revolutionary Save Data feature, the revamped nexGTv app will allow its users to toggle between Performance and Data Saving modes at the touch of a button, thereby enabling them to derive greater value for their money through streamlined data consumption.
With all this and much more, such as access to Live TV scheduling and adaptive streaming, nexGTv is definitely set to be the unmistakable TV button on your mobile. The nexGTv mobile app is available for download on both Android and iOS platforms globally.
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
