Applications
nexGTv bags mobile streaming rights for IPL
MUMBAI: nexGTv, India’s premier mobile TV service, has bagged the official mobile streaming rights of Pepsi IPL 2013 from master rights holder Times Internet.
nexGTv users will be able to catch all the action right on their handsets and in addition to this, match repeats and highlights will also be available in the Video-on-Demand section.
Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv. Hence users can watch it by subscribing to these packs. The service can be downloaded by sending a SMS mytv to 58888, or from any of the app stores and from nexgtv.com.
With a total of 76 matches, the action will start on 3 April and go on till 26 May.
DigiVive Director G.D. Singh said, “Cricket is not just a sport in India but the real source of entertainment with lot of emotions involved. This is ‘the real content’ desired by users. We have witnessed immense success during last cricketing actions that were streamed live on nexGTv. Streaming all the 76 matches of IPL is yet another step towards our commitment of delivering best possible service and content on our mobile TV platform.”
Speaking on the partnership, Times Internet Limited (TIL) CEO Satyan Gajwani said, “Sports, and cricket in particular, is a strong area of focus for us. Partnering with nexGTV is a step forward for us in bringing IPL 2013 to cricket fans across mobile devices, allowing them to catch the IPL action anytime, anywhere. The last few years have been promising and we hope for higher engagement with mobile cricket’s fans this year.”
In the past, when DigiVive had picked up rights to stream live T20 World Cup on nexGTv, huge traction and heavy traffic was witnessed and this cricket season is further expected to add on to the popularity of the service.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
