iWorld
nexGTv and ONE launch comedy only app – Comedy One
MUMBAI: After launching its kids special content on nexGTv Kids, the over-the-top platform is now focusing on strengthening its comedy content. For which, it has partnered with One Network Entertainment to launch ‘Comedy One’. Claiming it as the first of its kind comedy only app catering premium original comedy content ranging between stand up, gags, and spoof, nexGTv aims to hog maximum eyeballs by targeting the comedy space.
Speaking on this developement, a nexGTv executive said, “Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented and enthusiastic creative individuals. The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time. Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that the this app will find great traction on the back of its differentiated content and will become the digital destination of choice for meeting their daily dose of humour.”
ONE executive director and co founder Suresh Menon too added, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We are very excited about this tie up with the leaders in online video technology, distribution and monetization, and believe that the future where technology enables convenient content creation, access and consumption is finally here.”
The app would will showcase ‘Kaun Banega Roadpati’, ‘Aadmi Heera Hai’, ‘Pakao Paparazzi’, ‘Waiter Waiter’, ‘Doctor Doctor’ and ‘Interview with a Villain’ available as a part of its humour-based catalogue. However, it is too early to say if Comedy One would find its niche in the already vibrant online comedy space, beating the TVFs, AIBs and other independent content creators.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
