News Broadcasting
NewsX launches new brand campaign titled ‘See Beyond’
MUMBAI: In order to differentiate itself in the news channels’ space, NewsX has repositioned itself to bridge the differences between the augmented reality and ground reality of every story. The channel has launched a new brand campaign titled ‘See Beyond’ to this effect.
The campaign looks to take the channel’s brand values to the next level and seek to promote its philosophy at large. With the theme ‘See Beyond’, the campaign will be a continuation of ‘News. Not Noise’, which is the defining value of the English News channel.
Speaking on the launch of the campaign, iTV Network managing director Kartikeya Sharma said that the channel is evolving and the group is overwhelmed with its success in a short span of time.
According to Sharma the campaign is a conscious effort to emphasise on facts, not opinions. The campaign will be devoid of hysteria and sensationalism. “This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster,” he adds.
iTV Network group CMO Savvy Dilip said she was delighted to introduce the novel brand campaign as it continued with their legacy of delivering quality news. She stated that this brand campaign will be promoted through a 360 degree campaign across platforms comprising on-air, print, outdoor, digital and social media along with interactive viewers engagement activities.
“We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning,” concluded Savvy.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
