iWorld
News9live.com promote liver health and raises awareness with special campaign
Mumbai: Taking cognizance of the millions of people in India who suffer from liver-related diseases, and the relatively large number of early cases that go undiagnosed, News9Live.com took a proactive step to spread awareness on the subject. A holistic Liver Day Campaign by the English news website of TV9 Network, India’s largest news network, was launched on the 19th of April 2024, with the tagline, “Be Vigilant, Get Regular Liver Check-Ups, and Prevent Fatty Liver Diseases”.
The liver, being the second largest and one of the most vital organs in the human body, helps eliminate toxins and regulate metabolism. Liver diseases are becoming increasingly common the world over, but the issue is especially prevalent in India. Reports have shown that over one-third of Indians suffer from non-alcoholic fatty liver disease, often remaining unrecognised. In 2015, India alone contributed to nearly one in every five liver disease-related deaths, making it a phenomenon of epidemic proportions.
The Liver Day Campaign by News9Live.com was focused on educating the public on the lesser-known facts of this epidemic, and the lifestyle changes needed to boost liver health. Through interviews with experts, articles, explainer videos, and interactive resources, News9Live.com has set out on a mission to equip readers across the nation with the knowledge necessary for maintaining a healthy liver.
News9Live.com editor Ajith Kumar emphasised the importance of proactive initiatives like the Liver Day Campaign, stating, “At News9Live.com, we understand the urgency surrounding liver health concerns and the pivotal role awareness plays in prevention. As the English website of India’s largest news network, it is our responsibility to educate people about this, and to do our bit in fostering better lifestyles for our readers”.
World Liver Day 2024 special coverage on News9Live included topics such as:
· 8 ways to cleanse your liver
· An interview with Dr Rajiv Lochan J of Manipal Hospital on the spike in non-alcoholic fatty liver disease among India’s youth
· Experts’ advice on immunology and liver transplantation
· 9 factors that cause non-alcoholic fatty liver diseases
· The most common signs of liver damage
· The top 8 foods for a healthy liver
· The emergence of tobacco as a threat to Gen Z liver health
· The 10 warning signs of a damaged liver
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
