News Broadcasting
#News18MeraTiranga campaign takes the metaverse by storm on Independence Day
Mumbai: On the glorious occasion of India’s 77 Independence Day, News18 HSM Network raised the bar for viewer engagement with its unique campaign, #News18MeraTiranga. Through this campaign, participants were encouraged to immerse themselves into the Metaverse, where they could create personalised virtual avatars and experience the thrill of hoisting the tricolour atop the virtual ramparts of the historic Red Fort. With a traffic of over 79,000 users, the campaign was hugely successful in engaging the imagination of participants to create a virtual wave of patriotism.
News18 HSM Network took a multichannel approach and leveraged several media platforms including TV, web and social media platforms such as Facebook, Twitter, YouTube, and LinkedIn to generate excitement and drive participation of viewers. A multi-city WhatsApp campaign was also executed to further create buzz for the campaign.
On Facebook, the News18 HSM Network’s ‘Mera Tiranga’ campaign garnered a reach of over 48 million. The hashtag #News18MeraTiranga trended at the No. 2 position on Twitter, garnering a reach of over 9.3 million. The WhatsApp promotions for the campaign reached over 2 million, while it generated close to 1 million impressions on News18.com.
Hindi news, Network18 CEO Karan Abhishek Singh said, “This was a very exciting campaign for us – it not only showcases the creative prowess that powers all of our content and consumer initiatives but also the fact that as the country’s No. 1 News Network, we are and will always remain at the vanguard of innovation and the use of the latest technological tools to deliver an unmatched experience for our viewers.”
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
