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News18 India takes a jab at Aaj Tak with bold print campaign in The Economic Times

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MUMBAI: Three years is a long time to lie low, and News18 India isn’t letting its rival forget it. In a front-page ad that screams swagger, the channel took a not-so-subtle dig at competitor Aaj Tak with the line: “3 saal se gire, Aaj Tak nahi uthe”. Plastered across The Economic Times on
10 June, the ad fired off a victory lap, underpinned by a bouquet of audience metrics.

According to BARC (Wk 22’22–21’25, 24 hours, all days, HSM), News18 India clocked 7.88 crore average weekly AMA, decisively ahead of Aaj Tak’s 7.35 crore. The jab wasn’t just terrestrial. On YouTube, the network reported a massive 3.4 billion views, more than triple Aaj Tak’s 1.04 billion, as per May 2025 Playboard data.

For three straight years, News18 India has claimed the top position in the Hindi news genre, especially during national events where real-time analysis and critical reportage often define trust.

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Its editorial firepower comes from a frontline of anchors including Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. Backed by a nationwide web of reporters, the channel has kept its programming punchy, polarising when needed, but persistently on point.

News18 India’s latest campaign doesn’t merely flaunt numbers—it sharpens them into weapons. As the digital and broadcast battlegrounds heat up, this move signals that News18 doesn’t just want to lead the race. It wants to win it with style.

 

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News Broadcasting

Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

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MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

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The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

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