News Broadcasting
News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment
Mumbai: News18 Bangla has launched a 360-degree ad campaign to highlight its dominance in the Bengali news segment. As part of the campaign, a full-page front jacket ad was released in all editions of Bartaman Newspaper on February 12. The bold and striking ad displayed the channel’s remarkable performance and a 27.8 per cent lead over ABP Ananda. (Source: BARC, Weekly Cume Reach 000, Week 4’24, All India, TG 15+) All Day
The multimedia campaign includes several out-of-home ads strategically placed in Kolkata’s popular locations such as Park Street, Shyambazar Crossing, Ruby, Howrah and Sealdah stations, Dakshineswar Temple vicinity, Maa Flyover and Alipore Zoo, among others. The campaign has also been amplified across trade media platforms and promoted through branding placements in Kolkata’s popular movie theatres.
News18 Bangla’s dominance in Bengali news has been further underscored by its achievement in the digital space. According to the digital viewership data by Comscore, bengali.news18.com has received 4.39 million unique visitors in the month of December ’23, leaving behind competitors like Anandabazaar.com at 4.37 million, and ABP Live Bengali at 3.74 million unique visitors. (Source: Comscore MMX Multi-Platform, Unique Visitors (Mn). Custom-defined list of Bengali News/Information Publishers, Dec- 2023, India)
According to Crowdtangle and SocialBlade, News18 Bangla has garnered the highest combined views on Facebook and YouTube. With a viewership of 235 million, the channel outperformed ABP Ananda, which achieved 205 million views, and R Bangla, which recorded 139 million views. (Source – Crowdtangle and SocialBlade)
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
