News Broadcasting
News18 Bangla’s ad campaign sets the stage for upcoming Dashobhuja Awards
Mumbai: News18 Bangla redefined the essence of this festive season with a campaign celebrating the resilience and power of women. Launched during Durga Puja and continuing through the festive season, this initiative highlighted the significance of Nari Shakti beyond the traditional five days of festivities. Every day, viewers were treated to fresh and engaging content that emphasized the significance of women’s strength, weaving stories that resonated deeply with the spirit of the festival.
The campaign aims to draw parallels between the divine strength of Maa Durga and the exceptional spirit of women from various walks of life, emphasizing their strength, resilience, and valuable contributions to society. The campaign featured content that embodied the spirit of Maa Durga in everyday women professionals such as doctors, journalists, advocates, and teachers, who have overcome challenges through their extraordinary efforts. The impactful campaign was also featured in Ads of the World, further showcasing its innovative approach and reach.
The campaign will culminate with News18 Bangla’s upcoming flagship event, the prestigious ‘Dashobhuja Awards’ ceremony, which aligns closely with the campaign’s overarching theme. This event will honour ten extraordinary women from remote areas of West Bengal who have made remarkable contributions without being in the limelight. The awards will recognize the accomplishments of women who have carved their path in their respective fields and achieved significant milestones.
The campaign holds special significance in light of the socio-cultural landscape of West Bengal, where women’s empowerment and gender equality have become focal points. To further amplify the narrative, News18 Bangla has gathered insights from renowned personalities in West Bengal, sharing their thoughts on the impact of the campaign.
Madison World VP Samrat Mukherjee said “This festive season, News18 Bangla’s campaign to celebrate women of all professions is a true tribute to the spirit of Goddess Durga – strength, courage, and resilience! By highlighting the achievements of women in various fields, News18 Bangla is helping to break down barriers and create a more inclusive world. Such campaigns play a vital role in shaping our society by challenging stereotypes, promoting gender equality, and empowering women to pursue their dreams. May this festive season be a reminder that women are the embodiment of Shakti, and their success is worth celebrating!”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
