News Broadcasting
News Corp, Nielsen sign eight-year contract
MUMBAI: Nielsen Media Research and US media conglomerate News Corp have announced an eight-year agreement under which Nielsen will provide audience measurement services for 49 News Corp. television entities.
The pact consolidates more than 150 individual agreements between the companies. Financial terms were not disclosed.ovie channels.
News Corp executive VP corporate affairs Gary Ginsberg says, “This agreement, which was more than a year in the making, affords us much greater efficiencies and simplicity in our relationship with Nielsen. We are very pleased to put our differences with Nielsen behind us and to usher in a new era of constructive and even deeper relations between our two companies.
“Nielsen’s willingness to take concrete and ongoing steps to ensure that its measurement systems accurately count all viewers was critical to achieving this deal.”
Nielsen Media Research senior VP business strategy Dave Thomas says, “In an era of digital television and multiple delivery platforms, we believe it makes sense for our clients to take an integrated approach for audience measurement.
“News Corp. has long been a valued Nielsen client and we have worked tirelessly for months to craft a landmark agreement ensuring that Nielsen will continue to provide News Corp. with the highest quality measurement services for their many television platforms.”
News Corp entities and affiliates covered under the agreement include Fox, Fox News Channel, FX, Speed, National Geographic Channel, Fox Soccer Channel, Fox Sports Net, Fox Sports en Espanol, DirecTV, Twentieth Television and Twentieth Century Fox Film Corporation.
Nielsen Media Research also will provide News Corp with local television audience estimates for 35 Fox-owned local television stations, including Local People Meter (LPM) service for Fox television stations in markets measured by LPMs.
As part of the agreement, Nielsen is investing approximately $50 million in programs designed to enhance the response rates of participants in its samples, with special emphasis on younger demographics and communities of color.
Nielsen adds that it will continue its successful community outreach programs that include a variety of initiatives that promote broader awareness of the company and its role in the television industry.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
