News Headline
News Channels: Sensation-fatigue, government’s attitude and regional channels will decide future content
So, as one captain of the industry says, if the advertisers stay with the credible, then some channels will die out and TAM would have to ask itself serious questions, or “there will be no place for it in the Indian TV news market”.
Lastly, come to the Content Code. If anyone feels that the government will wait and wait and not act till the news channels give in their draft, slated for this month end (but one never knows), then it would be foolishness.
This is a precarious position for the ruling UPA and with Gujarat and Himachal Pradesh going the BJP way, it will be even more circumspect in dealing with the media. And yet, it is after all not the parties in power but the bureaucrats who bring out the pending issues in front of successive new ministers and make them do the things they want.
Many bureaucrats –not necessarily just the ones in Shastri Bhavan – have suffered due to stings and for many of them, controlling content is important. So electoral concerns may have made Prime Minsiter Manmohan Singh ask I&B minister Priyaranjan Dasmunsi to soft pedal for the moment, but the government will ultimately set up the regulator and the code will be in place. At least, that is what Shastri Bhavan insiders have given us to understand.
In the year to come, content will be shaped by a few things, of which the first will be the government’s attitude to it and that will largely be patterned on how the news channels behave vis-?-vis the government. They can do some serious work on their own Code and the chances are that the government will accept it, just as it had adopted the ASCI code for advertisement. However, if the attitude of the NBA is to play footsie with the government, they could well kill their own chances of governing themselves, which is the best thing one can wish for.
The second deciding factor would be what some see as fatigue setting in on sensationalism, which even Naqvi has warned about. The channels themselves are running out of sensational ideas that are new and more importantly, that would last, for all the experiments have at last died, and the pace of mortality of newer ideas is increasing.
The third will be the government’s position on TAM, and it has warned TAM when the CEO failed to turn up for a Parliamentary Committee meeting in Mumbai at the end of this year. If the government – and in all probability it will, because that is a way of controlling content without talking of the much hated Code imposes certain modes of operation and measures TAM must take for rating channels, it will have a direct impact on content.
Last but not least, and though it will take some time, is the massive oncoming growth of regional channels and their own niche content that would drive the mainstream channels to do a hard rethink.
For the moment, the proponents of serious journalism are assured, with IBN 7 seeking relief in the fact that they did touch 14 per cent and are doing better business than rival India TV; NDTV seeing market assurance from the fact of its grossing the second tallest figures, and CNN-IBN as well as NDTV going into the diversification drive emphasising that the serious guys are not about to fall by the wayside.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
